Intellectual property (IP) is the lifeblood of tech and creative enterprises. For such companies, business strategy and IP strategy are inseparable. Effective IP strategy strategies are critical components of successful business strategies. Indeed, IP strategy is business strategy.
Copyright, trademark and trade secret protection are essential elements of IP management. You need to do your best to ensure that you are not infringing someone else’s trademarks and copyrights and that you are not using someone else’s trade secrets. You need to be sure that no one else is infringing on your trademarks and copyrights or engaged in the unauthorized use of your trade secrets. You accomplish these goals through registrations, employment agreements that prohibit employees from sharing or someday walking out the door with your trade secrets, non-disclosure agreements, and licensing agreements that govern how others can use your IP. But protection is not enough.
Your IP, your business name, brands, software products, publications, innovative processes, customers lists, etc., are strategic assets that require strategic thinking and action. The primary goal of an effective IP strategy is to maximize the strategic and economic value of these business assets. For small and mid-sized companies, that strategy often includes some sharing of their own IP and some (authorized) use of others’ IP. We accomplish this through:
- Trademark and copyright registrations
- Trademark and copyright licensing agreements
- Technology licenses
- Software and website development agreements
- Co-development and co-ownership agreements
- Non-disclosure agreements
- Employment agreements
- Distribution agreements
- Publishing agreements
- Privacy Policies
- Data Security Policies
IP strategy. Registrations. Contract negotiation and drafting. Policy drafting. Let us put our experience and expertise with each of these to work for your business.